|Tourism & Entertainment Marketing/Communications
The pride we take in the success of our past accomplishments allows us to continue using our experience and expertise to create other products for clients. Our staff and associates have success stories for all size companies, organizations and facilities. From the opening of the Aquarium of the Americas in New Orleans, Louisiana in 1990, to the developing and/or redeveloping of new products to serve today's traveling public, we have a proven track record. Take a look at some of our success stories listed below.
Colossal Cave Mountain Park (Tucson, AZ) On the National Historic Register, the 2,400-acre Park showcases crystal-filled Colossal Cave and historic La Posta Quemada Ranch and Conference Center. Cave tours, Western trail rides, camping, picnicking.
Both Tom and Ed conducted a performance audit of the cave and park activities for Park and Cave owner, Pima County that resulted in the development of a restoration plan and the determination a new operator was necessary. A full RFP process was developed utilizing the performance audit to find a new qualified operator/manager. The RPF attracted the interest of two major operators of caves and other park operations. The new and current operator, Ortega National Parks has been operating the facility for a 18 months. Cave and park operations has been coordinated through Tom and resulting in a 300% increase of attendance and revenue. Capital Improvements to the park are underway due to the increased revenue, including a new front gate restroom, renovated Ranch House and conference center, campground enhancement, newly paved parking lot and walkways, and finally the design and phased multi-use trail system. (http://colossalcave.com/)
AQUARIUM OF AMERICAS/AUDUBON INSTITUTE (New Orleans, Louisiana): Ed Stone consulted with the Audubon Institute to determine the feasibility of building the Aquarium of the Americas. The study indicated a strong market demand. He was then retained to manage and oversee all marketing and public relations aspects for the opening of the $50 million Aquarium of the Americas on September 1, 1990. During the opening weekend, the Aquarium of the Americas experienced the largest attendance ever for the opening day of an aquarium in the United States followed by the largest ever one-day and one-month attendance at an aquarium. Within the first 12 months, more than 1.3 million people visited the aquarium. The feasibility study had estimated 875,000 people for the first year. This assignment also included marketing for America’s renowned Audubon Zoo and Audubon Institute
ATLANTA STATE FARMERS’ MARKET (Atlanta, Georgia): As part of a two-phase program, the Georgia Department of Agriculture contracted Ed Stone to prepare a marketing and evaluation study. This study analyzed existing statistics and reviewed potential utilization and financial viability of this 35-year-old market facility. Phase two entailed developing the overall proposed changes in the conceptual redesign and marketing emphasis. This study was developed in corporation with the state’s Agriculture Department and the Clayton County Convention & Visitors Bureau.
GEORGIA OLYMPIC MARKETING TASK FORCE (Atlanta, Georgia): This assignment was through the State of Georgia’s Department of Industry, Trade and Tourism and specifically the Tourism Division. Ed Stone created and developed a marketing product used as a training module for all travel, hospitality and leisure-related businesses. This module supported the state’s efforts to market to the international audiences visiting Georgia before, during and after the 1996 Olympics in Atlanta.
GLENLAKES COUNTRY CLUB (Foley, Alabama): Ed Stone was contracted to provide complete marketing and public relations counsel to this 800-acre residential and golf club community. Ed developed and wrote the marketing, public relations and advertising plans providing direction in sales and membership programs. Ed handled all media relations, community relations, special events, design of collateral materials, advertising campaigns and placements.
Glenlakes Golf Club
JACKSON ZOO AND LIVINGSTON PARK (Jackson, Mississippi): After a thorough on-site visit to the Jackson Zoo and Livingston Park, Ed Stone prepared an evaluation report on ways to approach a renovation and expansion program. The analysis was used to determine a progression of new and innovative, yet marketing-driven, facilities. This expanded development positioned the facility as a major educational and entertainment attraction. Jackson Zoo & Livingston Park
NATIONAL CORVETTE MUSEUM (Bowling Green, Kentucky): For nearly two years, Ed Stone was the Interim General Manager for this year round attraction and hands-on museum. The 68,000 sq. ft. building houses more than 50 Corvette models and one-of-a-kind concept cars spanning the history of Corvette. Also on hand are thousands of Corvette related photos, movies and videos, advertisements, scale models and rare memorabilia. Spotlighted are the people who have made Corvette an American icon.
National Corvette Museum
PLAYDIUM ENTERTAINMENT CORPORATION/SEGA CITY (Toronto, Ontario): Ed Stone was contacted in to write a marketing plan for this first of a kind 300,000-sq.-ft. Location Based Entertainment Center (LBE) or Family Entertainment Center which opened in Toronto in August 1996. This marketing plan took into consideration the current knowledge of existing LBE’s and the past experience of seasoned professionals in the theme park and leisure activities industries. The extensive document provided a step-by-step description for marketing the pre-opening, grand opening and first year’s operation.
SANDESTIN BEACH & GOLF RESORT (Destin, Florida): For two and one-half years, Ed Stone personally oversaw the management and marketing of this beautiful and outstanding resort located in the Florida panhandle. This was in a time of transition and change in ownership. He maintained the superior service and staff the resort had come to enjoy. The resort, at that time had 45 holes of golf, real estate sales, tennis, boating activities and some 350-plus-luxury rental units.
Sandestin Golf and Beach Resort
TIFT COUNTY DEVELOPMENT AUTHORITY (Tifton, Georgia): Tift County and the city of Tifton, located in south central Georgia, are known worldwide for their contributions to agriculture, conservation and environmental scientific exploration. Ed Stone was contracted to prepare and conduct a preliminary feasibility study that provided the statistical data, along with objective reasons to create and build a major tourism attraction and related businesses in the area. This ambitious project complemented and included the Georgia Agrirama and the University of Georgia Coastal Plain Experiment Station.
TENNESSEE VALLEY AUTHORITY (TVA) (Knoxville, Tennessee): Ed Stone was contracted to research, implement and evaluate marketing development and programming for three special TVA projects: (1.) The Sequoyah Birthplace Museum; (2.) The Sequoyah Institute, the educational and cultural branch of the Museum; and (3.) The Sequoyah Resort, a community being planned to provide accommodations and recreation for people visiting the area. These projects are currently being developed and seek to preserve the history, honor and culture of the Cherokee Indian nation.
Sequoyah Birthplace Museum
WEST BATON ROUGE TOURIST COMMISSION (Port Allen, Louisiana): Ed Stone has completed two research and feasibility projects for this growing Parish in Louisiana. The first project was to determine the demand for a conference center to accommodate the meeting needs for the local hotels/motels. However, a need surfaced to review the Parish’s tourist-related businesses and attractions. The Commission contracted Ed Stone to develop a five-year strategic marketing plan to attract additional travelers to the Parish. This plan evaluated the existing attractions and proposed attractions with the emphasis on targeting the ones that should be developed in a prioritized order. The Commission with the guidance of a new executive director is implementing this plan.
West Baton Rouge Parish
PLUS MANY, MANY MORE...we will be happy to supply you with services and accomplishments we have provided and achieved to any specific industry of interest to you.